Become a Marketing Expert
The U.S. marketing industry is one of the nation’s fastest growing workforces. According to the U.S. Bureau of Labor Statistics, this field is expected to expand 10 percent by 2026, resulting in thousands of new marketing positions across the country. Prepare for a rewarding career in this growing field with Malone University’s online Bachelor of Arts in Marketing degree.
As a student, you’ll explore a curriculum founded on marketing principles to help you develop the professional skills necessary to thrive in today’s business marketing climate. From public relations to innovative advertising, you’ll become proficient in key marketing concepts while establishing a competitive edge.
Key topics covered by Malone’s online marketing degree include:
- Public relations
- Market research
- Consumer behavior
- Marketing strategies
- Business ethics
- The global marketplace
Along with interesting course content, this program’s curriculum also incorporates a biblically-centered worldview. Through faith-based instruction, you’ll become a highly skilled, moral and ethical leader in the marketing world.
At Malone, our marketing educators have extensive field experience to ensure our students are learning from the most knowledgeable leading experts.
Created with working individuals in mind, the online B.A. in Marketing program is offered fully online to provide the flexibility demanded by busy schedules. You can learn at your own pace. This program is accredited by the Accreditation Council for Business School and Programs (ACBSP) and the Higher Learning Commission (HLC).
Courses and Requirements
Your curriculum. Your career.
The online B.A. in Marketing degree is designed to provide students with vital professional skills that can be directly applied to the marketing workforce. Through a Christian worldview, students will prepare for today’s marketing industry by gaining proficiency in relevant marketing techniques.
ACCT 211 Principles of Accounting I
BUS 302 Business Law
BUS 311 Principles of Marketing
BUS 327 Media Marketing
BUS 329 Sales and Marketing
BUS 330 Christian Ethics: Implications and Applications in Business
BUS 351 Marketing Research
BUS 361 International Business
BUS 415 Consumer Behavior
BUS 419 Sales Management
BUS 442 Sport Marketing
BUS 417 Marketing Management
BUS/MGMT 240 Statistics for Business
BUS/MGMT 304 Principles of Management and Leadership
BUS/MGMT 332 Business Finance
COMM 230 Mass Media and Society
COMM 410 Persuasion
ECON 202 Principles of Macroeconomics
ECON 203 Principles of Microeconomics
Requirements for Graduation
A student must have a minimum of 124 credit hours including the general education, liberal arts, and business curriculum requirements to complete the requirements for graduation.
B.A. in Marketing
Candidates for Malone’s online B.A. in Marketing program must submit the following:
- A complete application
- Copies of official transcripts
Costs and Financial Aid
Program Cost and Fees
The online B.A. in Marketing degree costs $500 per credit hour.
Fees are as follows:
- $50 fee per semester (up to 11.5 credit hours)/ $100 fee per semester (12 credit hours or more)
- Graduation Fee $85
- Additional $100 per semester fee applies
There may be various financial aid options available to our online programs. To determine your financial aid eligibility, submit a Free Application for Federal Student Aid (FAFSA) as soon as possible. A FAFSA form helps us determine what federal and state financial aid is available based on your financial need.
Our school code is 003072.
Students will also need to complete the Malone Financial Aid application once they have submitted their admissions application.
Malone proudly welcomes those who serve our country. We are a proud Yellow Ribbon Program participant, and a member of the Service members Opportunity Colleges consortium. Learn more below how your military experience can help you earn your degree.
Public relations managers are responsible for creating a positive public image for their company. These professionals prepare press releases and media kits, oversee annual reporting, and manage internal communication programs to maintain their company’s positive identity and attract new customers. It is vital that these individuals have excellent communication and mass marketing skills.
Companies rely on market research analysts to determine where and how their products should be marketed to customers. These individuals conduct extensive consumer research to evaluate where a specific product will be popular, how much customers are willing to spend, and how much a company should invest in advertising. Individuals in this role demonstrate proficient math, marketing, and decision-making skills.
Companies and individuals alike rely on professional event planners to coordinate and oversee major events, including conferences, company meetings, weddings, and more. These professionals are responsible for determining the best venue for each event, obtaining necessary permits, coordinating transportation, choosing appropriate décor, and meeting specific needs of guests attending. Event planners demonstrate excellent communication and organization skills while using advanced marketing strategies to create appealing, memorable events.
Serving as a leader, the chief marketing officer of a company is responsible for overseeing all marketing projects. Their responsibilities include developing company and partner relationships, coordinating market research, analyzing consumer trends, and ensuring their company’s marketing strategies are conducted ethically and properly. Professionals in this role must have advanced skills in leadership and communication, along with market research and planning experience.
Why Choose Malone?
Malone Online is a Christ-centered university that is recognized for its academic excellence, extraordinary leadership, career-oriented programs, and holistic approach to education.
Among its many accolades, Malone has been listed among the U.S. News & World Report’s Best Values and Best Colleges for Veterans for 2018.
Malone provides an intentional focus on promoting an education based on faith and its integration with intellectual, spiritual, and social growth.
Students work with renowned faculty, caring staff, and can take advantage of unique support programs after graduation.
Benefits of Learning Online
Pursuing an online degree means choosing to elevate your career. Online degree programs offer:
Online learning makes it possible to earn a degree while maintaining a balance of work and life responsibilities.
Spend more time with instructional materials, and adjust your learning schedule according to your needs.
Equal Access to Faculty
Students who earn their degrees online study with the same excellent professors as their on-campus peers.
Online programs allow students to remain at work, and do not incur the additional costs associated with earning a degree on campus.
Learn with like-minded individuals in a digital space that’s every bit as welcoming as an on-campus classroom.
Because students are afforded so much independence with an online degree, they graduate with the skills they need to excel in their careers.
Graduates emerge from online programs with a greater understanding of their own fortitude and excellence.