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Bachelor of Arts in


Explore innovative marketing methods to become an asset to your business.

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Program Details

Next Start Date: 1/13
Est. Program Length: 2 years
Course Length: 7 weeks
Cost Per Credit Hour: $510
Credit Hours: 124
Transfer Credits: 30 credits must be completed at Malone.

*Limit of accepted transfer credits.

Become a Marketing Expert

The U.S. marketing industry is one of the nation’s fastest growing workforces. According to the U.S. Bureau of Labor Statistics, this field is expected to expand 10 percent by 2026, resulting in thousands of new marketing positions across the country. Prepare for a rewarding career in this growing field with Malone University’s online Bachelor of Arts in Marketing degree.

As a student, you’ll explore a curriculum founded on marketing principles to help you develop the professional skills necessary to thrive in today’s business marketing climate. From public relations to innovative advertising, you’ll become proficient in key marketing concepts while establishing a competitive edge.

Key topics covered by Malone’s online marketing degree include:

  • Advertising
  • Public relations
  • Market research
  • Consumer behavior
  • Marketing strategies
  • Business ethics
  • Economics
  • The global marketplace

Along with interesting course content, this program’s curriculum also incorporates a biblically-centered worldview. Through faith-based instruction, you’ll become a highly skilled, moral and ethical leader in the marketing world.

At Malone, our marketing educators have extensive field experience to ensure our students are learning from the most knowledgeable leading experts.

Created with working individuals in mind, the online B.A. in Marketing program is offered fully online to provide the flexibility demanded by busy schedules. You can learn at your own pace. This program is accredited by the Accreditation Council for Business School and Programs (ACBSP) and the Higher Learning Commission (HLC).

This program consists of 124 Credits

View Transfer Policy

Courses and Requirements

Your curriculum. Your career.

The online B.A. in Marketing degree is designed to provide students with vital professional skills that can be directly applied to the marketing workforce. Through a Christian worldview, students will prepare for today’s marketing industry by gaining proficiency in relevant marketing techniques.

Major Courses
ACCT 211 Principles of Accounting I
BUS 302 Business Law
BUS 311 Principles of Marketing
BUS 327 Media Marketing
BUS 329 Sales and Marketing
BUS 330 Christian Ethics: Implications and Applications in Business
BUS 351 Marketing Research
BUS 361 International Business
BUS 415 Consumer Behavior
BUS 419 Sales Management
BUS 442 Sport Marketing
BUS 417 Marketing Management
BUS/MGMT 240 Statistics for Business
BUS/MGMT 304 Principles of Management and Leadership
BUS/MGMT 332 Business Finance
COMM 230 Mass Media and Society
COMM 410 Persuasion
ECON 202 Principles of Macroeconomics
ECON 203 Principles of Microeconomics

Requirements for Graduation
A student must have a minimum of 124 credit hours including the general education, liberal arts, and business curriculum requirements to complete the requirements for graduation.


Admissions Requirements

B.A. in Marketing

Candidates for Malone’s online B.A. in Marketing program must submit the following:

View Admissions Process

Career Outcomes

Malone’s accredited online B.A. in Marketing program prepares graduates for a variety of exciting career opportunities.

*Career information via

Why Choose Malone?

Malone Online is a Christ-centered university that is recognized for its academic excellence, extraordinary leadership, career-oriented programs, and holistic approach to education.

  • Quality Rankings.

    Among its many accolades, Malone has been listed among the U.S. News & World Report’s Best Values and Best Colleges for Veterans for 2018.

  • Christ-Centered.

    Malone provides an intentional focus on promoting an education based on faith and its integration with intellectual, spiritual, and social growth.

  • Extraordinary Leadership.

    Students work with renowned faculty, caring staff, and can take advantage of unique support programs after graduation.

Benefits of Learning Online

Pursuing an online degree means choosing to elevate your career. Online degree programs offer:

  • Flexibility

    Online learning makes it possible to earn a degree while maintaining a balance of work and life responsibilities.

  • Self-Paced Programs

    Spend more time with instructional materials, and adjust your learning schedule according to your needs.

  • Equal Access to Faculty

    Students who earn their degrees online study with the same excellent professors as their on-campus peers.

  • Affordability

    Online programs allow students to remain at work, and do not incur the additional costs associated with earning a degree on campus.

  • Community

    Learn with like-minded individuals in a digital space that’s every bit as welcoming as an on-campus classroom.

  • Enhanced Motivation

    Because students are afforded so much independence with an online degree, they graduate with the skills they need to excel in their careers.

  • Cultivated Potential

    Graduates emerge from online programs with a greater understanding of their own fortitude and excellence.